friendly

Because making friends should be fun.

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You're fabulous. You know it, we know it.

Unfortunately when you move somewhere new, everyone else has yet to find out. In a study released by UCLA, half of Americans reported feeling lonely, with younger generations bearing the brunt of the sentiment.

 

Considering the abundance of technology at our fingertips, there is no reason it should be so hard to make friends. So let's do something about it.

 d i s c o v e r 

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When comparing social networks, there are absolutely a plethora of friend-based apps to choose from. However, services like Tinder Social or Bumble BFF that do offer friendship still feel contaminated with dating or a hookup culture and can make it hard to navigate intentions. Meetup is a nice alternative to that, but even so it is more club and interest oriented, operating on a "come-if-you-want-to-meet-total-strangers" basis.

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Relationships take work, and it can be demoralizing when something doesn't work out.

The challenging thing about pursuing romance is that it can often send you back to square one unless you have a network of friends to fall back on.

That's why we're focusing on

platonic connection.

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friendly

Friendly is a fictional app that cuts to the chase by weeding out factors most likely to inhibit a connection. Over time, machine learning could enable further optimized matches and take the stress out of friendship.

d e f i n e 

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 Personas 

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 Cardsort 

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 d e s i g n 

Sitemap

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Sketches

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 d e l i v e r 

UX Wireframes

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